Press kit · Updated August 2026

RAWCraft press kit

Everything you need to write about RAWCraft — the iPhone app that applies your own .cube LUTs and .xmp presets to Apple ProRAW photos. Copy the boilerplate, grab the screenshots and icon, and reach out any time. All copy here is free to quote.

Download all assetsEmail the maker

.zip · icon, sample frames & fact sheet · ~1.3 MB

At a glance

The essentials

The quick reference. For a longer, quotable version see the facts page.

App name
RAWCraft
One-liner
Applies your own .cube LUTs and .xmp presets to Apple ProRAW photos on iPhone.
Category
Photo editor · LUT / color-grading app
Platform
iOS (iPhone). Native app — not on Android, Mac, or web.
Requirements
iOS 17.0 or later
Price
One-time US$14.99. No subscription, no ads. Free tier: 10 exports.
Current version
1.1
Release
Available on the App Store
Maker
Lewis Lovelock — lewislovelock.com
Press contact
hello@lewislovelock.com
Boilerplate

Copy-and-paste descriptions

Pre-written and cleared for use. Pick the length that fits, hit copy, and edit freely.

One-liner

1 sentence

RAWCraft is an iPhone app that applies your own .cube LUTs and .xmp presets to Apple ProRAW photos, then exports them at full quality — a one-time purchase, no subscription.

Short

~50 words

RAWCraft brings the color looks you already own to Apple ProRAW on iPhone. Import standard .cube LUTs and Lightroom .xmp presets, pick one, dial in the intensity with a single slider, and export in wide-gamut Display P3. Everything runs on-device — no account, no uploads. One-time US$14.99, no subscription.

Long

~100 words

RAWCraft is a native iOS app (iOS 17 and later) built for Apple ProRAW, where a color look has the most data to work with. Import the same standard .cube LUTs and Lightroom .xmp presets you already use in DaVinci Resolve, Premiere, Photoshop, and Lightroom; apply one with a single intensity slider; and export as HEIC, JPEG, TIFF, or AVIF in sRGB or Display P3. It ships with 10 built-in looks and imports unlimited more. Batch up to 30 photos so a whole shoot stays consistent. All processing is on-device with Apple's Metal engine — no account, no uploads, fully offline. A one-time US$14.99 purchase unlocks everything; a free tier includes 10 full-quality exports.

Highlights

What makes it worth a mention

The angles most reviewers lead with.

Your own looks, on ProRAW

Import standard 3D .cube LUTs and Lightroom .xmp presets — the same files from DaVinci Resolve, Premiere, Photoshop, and Lightroom. No re-buying the looks you already own.

10 built-in looks

Ships with 10 ready-made looks so there's something to try the moment you open it, then imports unlimited more of your own.

One intensity slider

The whole editor is a single dial — blend a look from a subtle tint to a full cinematic grade. Nothing else to learn.

Full-quality export

Export from ProRAW to vivid, wide-gamut Display P3 (or sRGB) as HEIC, JPEG, TIFF, or AVIF. Your original file is never modified.

Batch a whole shoot

Apply one look across up to 30 photos at once so an entire set stays consistent.

Private and offline

All processing happens on-device with Apple's Metal engine. No account, no sign-in, no uploads — it works with no connection at all.

Technical specs

Imports
Standard 3D .cube LUTs · Lightroom .xmp presets
Not supported
HALD (.png) LUTs, 1D .cube, .3dl, .look
Photo input
Apple ProRAW (focus) + standard library photos
Export formats
HEIC · JPEG · TIFF · AVIF
Color spaces
sRGB · Display P3 (wide gamut)
Batch
Up to 30 photos at once
Engine
On-device, Apple Metal — no uploads
Built-in looks
10, plus unlimited imports
Pricing

Pay once. That's the whole model.

No subscription, no ads, no account. Every future update is included.

Free

$0

The full editor with all 10 built-in looks and unlimited LUT / preset imports. Includes 10 full-quality exports so you can try it before buying.

RAWCraft unlock

One-time
$14.99

A single non-consumable purchase unlocks unlimited exports and batch export. No subscription — ever.

Screenshots & media

Images you can use

Free to use in coverage of RAWCraft. Click any asset to download it, or grab everything in one .zip.

App icon
App icon
PNG · 1024×1024
ProRAW sample — before
ProRAW sample — before
JPEG · 1200×1600
ProRAW sample — after a .cube LUT
ProRAW sample — after a .cube LUT
JPEG · 1200×1600

The two ProRAW frames are the same shot before and after an imported .cube LUT. Need a specific in-app screenshot or a higher-resolution asset? Just ask.

Brand assets

Colors, type & the name

The details that keep coverage looking right.

Color palette

App icon gradient

The warm orange-to-coral wash behind the lens

Sunset Orange

App icon gradient — warm end

Coral

App icon gradient — cool end

Signal Blue

Primary accent / links

Deep Blue

Hover / pressed accent

Ink

Headings and body text

Canvas

Page background

Surface

Cards and panels

Typography

Aa

Open Runde is the site and marketing typeface, a rounded cut of Inter. Headings are bold or semibold with tight tracking; body copy is regular.

Using the name

  • DoWrite it RAWCraft — one word, capital R-A-W, capital C. “RAW Craft” is acceptable in prose.
  • Don'tAvoid “Rawcraft”, “RawCraft”, or “RAWcraft”.
  • NoteAlways “Apple ProRAW”, not “pro raw”.
The maker

Who's behind RAWCraft

RAWCraft app icon

RAWCraft is designed and built by Lewis Lovelock, an independent developer. It's a small, focused app made for photographers who already own the looks they love and just want them on their ProRAW shots — without a subscription.

Interviews and quotes on request — hello@lewislovelock.com.

Story

Why RAWCraft exists

Apple ProRAW captures far more color information than a normal photo — but on iPhone, most ways to actually use that latitude mean renting a full editing suite by the month.

Meanwhile, anyone who has spent time with DaVinci Resolve, Premiere, or Lightroom already has a folder of .cube LUTs and .xmp presets — the looks they know and trust. There was no simple, respectful way to put those looks onto a ProRAW file on the phone itself.

RAWCraft is the answer to that gap: bring the looks you already own, apply one with a single slider, and export at full quality in Display P3. It runs entirely on-device, and it's a one-time purchase because a tool this focused shouldn't need a subscription.

Press & review enquiries

Writing about RAWCraft, or want a promo code to try the full version? Email the maker directly — you'll usually hear back within a day.

hello@lewislovelock.comDownload all assets